Climb
for America's Children is a nonprofit corporation
that was founded to raise funds for A Child Is Missing
and other nonprofit organizations that benefit children
in need. This need is clear with over 3,000 children
reported missing every day! A Child Is Missing is
a first responder, when contacted by law enforcement,
in the search/recovery efforts for a missing child
during the first two to three hours after the child
is reported missing. It is important to find a child
in the first two to three hours, after that it is
a matter of life & death if the child is not found.
In
order to gain attention and awareness to raise funds,
Climb for America's Children will be doing something
very unique, it is staging the " NeXt Generation
Telethon " which will involve world class climbers,
world class guides and celebrities. It will be the
first national fundraiser of its type, a nationally
televised climb of Denali, (Mount McKinley) for
charity. This is the highest mountain in North
America, known as one of the most hostile environments
in the world. Therefore, a campaign was needed with
extremes in every since of the word, making it a
climb that will be viewed as an "extreme reality
hyped television show " and followed by people around
the world. You will be aware of the expedition on
television, newspapers, radio, the Internet and
other means of communications on a daily basis.
As
the climb proceeds, our mission to raise a substantial
amount of money for A Child Is Missing through this
telethon will become more intense every inch of
the way. Therefore, if you wish to pledge funds
to the climbers for this worthy cause, this will
be the opportunity to do so! Climb for America’s
Children will climb Mount McKinley (Denali), North
America’s highest mountain to that end in June 2002.
To
raise capital, especially for nonprofit entities,
other entities usually use a theme to attract the
attention of the general public, because the public
is already inundated with many types of opportunities
and places to contribute. Because marketing and
promotions is the forte of the founders of Climb
for America’s Children, the goal was to find a worthy
nonprofit organization that could benefit from a
major promotional campaign with the highest exposure,
while also minimizing costs wherever possible. The
organization’s mission is to help "save children"
with a major promotional campaign, a "NeXt-Generation
Telethon" and "Reality-Based" television special
that will substantially benefit these children in
need.
In
conclusion, our goal was clear and the promotional
campaign, "theme" was right in front of our eyes;
"The Biggest, Most Hostile Expeditions In The World"
– to focus America’s attention on this need to fund
A Child is Missing. Thus, the Climb for America’s
Children, Denali 2001-2002 Expedition Campaign was
begun. As an expedition comparison, it was said
of the team who, on the summit of Mount Everest
recorded the coldest temperature on record, "a cold
day on Everest is a warm day on Denali".
